In my FAQ, I state that I do not have a store front, nor do I want one. After my 8th call this week (it is only Wednesday people) in regards to my lack of a store front, I feel like I need to explain why I choose to not have one.
When I started this business, I started it as more of a hobby because I was enthusiastic about the science of baking. I would make desserts for family functions and friend’s birthday parties, etc… but I never thought about doing this professionally until I started getting calls from friends of friends and eventually from people that I didn’t know at all. I decided it was time to make this hobby into a profession and thus, The Sweet Chemist was born.
I love what I do and use a commercial kitchen space for my baking, but I am also a mom and my son takes priority over everything. I work my baking schedule around the times that he is in school and if I had a store front, I would not be able to do this as effectively.
With a storefront, I would had set hours every single day and likely would have product wasted every day. I would have employees that needed to be there, constant headaches about paying for the space and equipment that I use, and at the end of the day it would turn my awesome profession into a horrible nightmare.
I am a firm believer in doing what you love and I really could bake all day, every day, but the reality is that my son is always #1.
Will I get a store front one day? Probably not. I love baking to order and it ensures that my baked goods are custom, fresh, and superior to any other baker in the area. I never take on more than I can handle, I have plenty of business to keep me on my toes, and I have 10000000000000000 times more fun knowing that I don’t have the obligations of a typical brick & mortar store.
So, all of the above being said, the next time you want some awesome desserts, give me a weeks notice and your shit will be amazing…and I can promise you that you’d never get the level of service from a store front shop that you get from me.
Continue being awesome and take some advice from Bill & Ted.